Essentials of Marketing Research

3rd Edition

Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
eISBN-13: 9780077499105

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Additional Book Details

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb conducting a background literature review and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles while being short enough to use alongside cases or projects.

Sold By McGraw-Hill Higher Education
ISBNs 9780078028816, 9780078028816, 9780078028816, 9780077499105, 0077499107
Language English
Number of Pages 433
Edition 3rd