Basic Marketing Research
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Additional Book Details
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
|Sold By||Prentice Hall|
|ISBNs||9780132998260, 0132544482, 0132998262, 9780132998260|
|Number of Pages||672|